Team hoping its stay in Newark attracts local sponsors
Look online for your children's bedroom light fittings and appliances and you'll find premier suppliers offering a huge selection for kids. Prices are very low online, often up to 75% than those found on the high street. Choose the right illumination for your child's room and transform it into a personal space for them where they can sleep, play and learn.O'Neill said winning fans over to the sport is similar to the marketing work done by any business."They now have the option to not only take their daughters to men's sports," she said, adding that the Liberty play "incredible basketball."Scott O'Neill, MSG Sports president, said the company has a good understanding of the New Jersey market, which he called "Knicks country." The strengths of the market include a "first-class building" in the Prudential Center, residents with high discretionary spending and large participation in youth basketball, O'Neill said.The strategy depends heavily on fans using mass transit, though the arena said more than half of New Jersey Devils hockey fans ride the train or bus to get to Newark.It started with the New Jersey Nets, which shared the Prudential Center's floor with the S et on Hall Pirates while the NBA franchise's new home in Brooklyn, N. Y., awaits completion. Then it was the NCAA Tournament, which hosted the successful East Regional s in the Brick City. And last week, the New York Liberty held its first exhibition game to open a three-year homestand at the arena.WHAT WAS BUILT as a home for a professional ice hockey team has rapidly become a basketball empire."They say, Oh, my God, we haven't seen anything like it/ and they come back for something else," he said.The Liberty, which will play the first of 1 7 regular- season home games June 11, have been forced to make the temporary move due to ongoing renovations of its home of Madison Square Garden. As renovations have been limited to the summer, they will not affect the seasons of the arena's other tenants, the New York Rangers and Knicks.Vanderbeek said the arena has had success when it has drawn new fans, such as the women's basketball fan demographic.For very young children in a nursery, you can install night lights to give a soft illumination during the night and provide a source of comfort should the child wake up. Choose from Winnie the Pooh battery operated night lights or Nemo or Disney princess for really cute ideas that will comfort them. There are lots of energy saving light fittings available too, check out for lamps and lights that offer this feature and you'll save money and educate your child about helping to reduce damage to the planet. Look for the Energy Saving Trust Certification Mark on lighting products to ensure the meet the current regulations.Ceiling lights can generate an ambient glow in your child's room, you can find those with a flush fitting for a low ceiling or one with a theme, novelty or character such as a football, a mobile and light combined, rocket shaped low energy ceiling lights, and various bright designs using halogen spotlights.The Liberty went 22-12 in 2010, and while the team hasn't yet won a championship, it was runner-up in four of the league's first six seasons.Floor lamps are a simple way to add light and d�cor to your child's room and come in modern and fun designs and shapes, with various sizes available you're sure to find something suitable. They are great for highlighting a particular area of the room, you could even create a reading corner using them, they'll throw extra light onto a working space if your child has homework to complete, or just provide a softer light when it's time to wind down.While the WNBA has a devoted fan base, its economic scale is minimal when compared to its male counterpart. Team salaries are capped at roughly $800,000, with player salaries ranging from $36,570 to $103,500, which also means ticket prices are cheaper - Liberty individual game tickets range from $10 to $250.Sports, princesses, cartoons and the latest superhero are some of the most popular themes for younger kids, furnishing their room how they like will encourage them to use it for entertaining their friends and doing their homework. The area needs to be a place that they enjoy being in and offer a personal space they can take their friends and do their own thing, the d�cor and furnishings can help to achieve this. There is even themed wallpaper available, for girls check out the magical fairies or horse and pony mural, whereas the boys get space adventures and dinosaurs.Lighting is an important element in any room for functional and aesthetic reasons. A child's room will need a bright main light to see clearly by and soft lighting for relaxation. If the child is older then the light will need to be sufficient for them to do their homework and read without straining their eyes, if younger then a nightlight is a good idea for those who don't like to sleep in the dark.Prudential Center officials expect the arena to be third in the country this year in the number of high-level basketball games it hosts. And Newark Mayor Cory Booker and others have expressed optimism that the arena will attract a permanent NBA team after the Nets decamp for Brooklyn."The more basketball we play, the more successful" the arena is seen as a basketball venue, Vanderbeek said. "You have to believe it's a step in the right direction."Safety is a major element to consider when choosing light fixtures for children's lighting, they need to be bright enough to see clearly, but also they need to be out of reach of inquisitive hands. If you are buying table lamps ensure the bulb is covered so they can't try to touch it.The Liberty are owned by Madison Square Garden Inc., whose MSG Sports division also includes the Knicks and Rangers. The company was spun off from Cablevision and also owns the Garden.Bernert said the WNBA has been successful both with women business leaders and "dads with daughters."
E-mail to: akitchenman@njbiz.com
Author: Kitchenman, Andrew
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